2016 Vega Digital Awards Canopus Winner: HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

Company : EVO FILMS USA

Project Title : HEX DECONSTRUCTED

Client : Samsung

Category : Online Video | Editing

Country : United States

Legendary EDM DJ Tommy Trash (real name Thomas Olsen) worked with composer Dan Heath to re-imagine his huge EDM hit ‘Hex’. We were tasked with shooting and editing a piece that saw Tommy on the piano with a nine-piece orchestra behind him.

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

HEX DECONSTRUCTED by EVO FILMS USA, United States

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2016 Vega Digital Awards Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University, United States

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School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United State

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

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2016 Vega Digital Awards Canopus Winner: Alice Through The Looking Glass “Wonder Mirror” by Part IV, United States

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Company : Part IV

Project Title : Alice Through The Looking Glass “Wonder Mirror”

Client: Walt Disney Pictures

Category : Innovative / Experimental

Country : United States

Disney challenged us to find a way to promote “Alice Through The Looking Glass”. We conceived a magical mirror, using cutting edge face-tracking technology to transform anyone into a beloved Alice character. We built custom kiosks that traveled all over the world, including a two-month residency at Disneyland. Users were emailed a photo & Instagram video of their experience.

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‘Walt Disney Pictures challenged us to find a way to promote their new film, Alice Through The Looking Glass, at the 2015 D23 Convention in Anaheim, CA.  We had a 40′ x 40′ space, a blank canvas to build our own little corner of Wonderland.

We conceived a magical mirror, using cutting edge face tracking technology to instantly transform anyone into a beloved Alice character.

Our goal was to not just use a simple 2D overlay, but to fully transform the user with both makeup and 3D elements, tracked perfectly in real-time.  And create a cool shareable takeaway from the experience.’

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‘We began by designing a whimsical Wonderland inspired space with plush grass, cobblestone pathways, mushrooms, topiaries, and costumes from the film.  To best accommodate the anticipated line for this attraction at D23, we decided to build four of our Wonder Mirror kiosks to minimize wait time.

Each kiosk had a larger mirror with a duplicate feed placed on the outside so friends, family, and passing fans could stand and watch same the magical results from users’ screens inside the kiosks.

With our designs completed, we partnered with Premiere Displays to build and finesse our vision into a reality.  The physical build for Alice began with dozens of artisans hand crafting our little corner of Wonderland.’

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‘We quickly learned that this style of a fully immersive face tracking execution hadn’t really been accomplished before. There were several examples of just 2D texture wrapping and 3D paste-on head replacement, but nothing as robust and transformation we were envisioning.

After several months down the rabbit hole in research and development with multiple cameras, trackers, and hardware solutions, we decided to build own custom software to interface with raw facial tracking data.

This custom application allowed us to position our occluded 3D elements and pair them with our texture wrap makeup effects for a true first-to-market experience, and a revolutionary progression of a traditional “photo booth,” now truly allowing real-time augmented transformation.’

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2016 Vega Digital Awards Canopus Winner: La Mer Part 2 by Psyop, United States

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Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

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“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

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Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

Lamer Muse Awards

Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

Lamer Muse Awards

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2016 Vega Digital Awards Centauri Winner: Mix Master Mike’s Magma Chamber 360 VR by Copeland Entertainment, United States

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Company : Copeland Entertainment

Project Title : Mix Master Mike’s Magma Chamber 360 VR

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Magma Chamber VR is a 360 VR + Live DJ Experience like no other. After the hit release full length album Magma Chamber, from Mix Master Mike, Mike wanted to take the album to the next level and combined his audio arsenal with the visual onslaught.

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2016 Vega Digital Awards Canopus Winner: Imaginovation Homepage by Imaginovation, United States

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Company : Imaginovation

Project Title : Imaginovation Homepage

Category : Website | Web Applications / Services

Country : United States

The Imaginovation homepage combines eye-catching design with a professional quality video that shows AND tells visitors about our full-service digital offerings.

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2016 Vega Digital Awards Canopus Winner: The Deckhouses at Grand Cayman by GRAFF3D, United States

Vega Awards - Ritz-Carlton Residences

Company : GRAFF3D

Client: The Ritz-Carlton Residences Grand Cayman

Project Title : The Deckhouses at Grand Cayman

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Vega Awards - Ritz-Carlton Residences

Vega Awards - Ritz-Carlton Residences

Vega Awards - Ritz-Carlton Residences

Credits

Art Director: Juan Luque
Executive Producer: Pablo Luna
Creative Coordinator: Diego Esterlizi

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2016 Vega Digital Awards Centauri Winner: Talking to Kids About Cancer by Scarlett Street Creative Agency, Canada

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Company : Scarlett Street Creative Agency

Project Title : Talking To Kids About Cancer

Category : Writing / Story

Country : Canada

The MISSION: Recovery series aims to provide support for speaking to children about breast cancer, and ultimately help kids cope. This video helps kids conceptualize what cancer is and what it does in the body.

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Mandarina Studio Rebrand by Refinery 43, United States

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Company : Refinery 43

Project Title : Mandarina Interior Design Studio Rebrand – Bold New Look For A Bold New Client

Category : Corporate Identity

Country : United States

Muse Awards - Interior Design Rebranding

Muse Awards - Mandarina Interior Design Rebranding

Muse Awards - Interior Design Rebranding

Muse Awards - Interior Design Rebranding

With Mandarina Studio’s exceptional talent for designing fresh, sophisticated interiors, it was only fitting to redesign the brand to evoke similar qualities.

Amanda Reid’s bold, eclectic style and daring use of color was not accurately portrayed in the studio’s previous, outdated visual identity, so it was time to hit the refresh button.

Muse Awards - Interior Design Rebranding

Working with Amanda to understand the direction for her business, Refinery 43 created a new logo, brand identity and website to vastly set Mandarina apart from the competition and duly relate to high-end clientele in need of a unique, personalized and inspiring new look.

Muse Awards - Interior Design Rebranding

Meet the client :: Based in Boston, Massachusetts, with clients across the country, Mandarina Studio specializes in residential and commercial interior design. Through bold, fresh contemporary designs with an appreciation for the classic, Mandarina Studio transforms spaces.

Muse Awards - Interior Design Rebranding

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Creative Pick: 2016 Muse Creative Awards Gold Winner: EDSA Design Matters by helium creative, United States

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Company : helium creative

Project Title : EDSA Design Matters

Category : Magazine

Country : United States

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EDSA is one of the leading global landscape architecture firms and we are proud to design their yearly magazine, Design Matters, along with some of their other marketing collateral. For the 2015 issue of Design Matters, we made sure to continue to highlight EDSA as a cutting edge firm who is creative and professional, while also allowing our creative muscles to flex from cover to cover.

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Muse-Awards-EDSA-helium

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Menguin Brand Bible by Menguin Tuxedos, United States

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Company : Menguin

Project Title : Menguin Brand Bible

Category : Corporate Identity

Country : United States

This is our brand bible: the go-to for all things brand related.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: Backpacks.com Identity Campaign by helium creative, United States

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Company : helium creative

Project Title : Backpacks.com Identity Campaign

Category : Corporate Identity

Country : United States

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Life’s a journey. Carry it with you.

The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch and designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success and the e-commerce website is set to launch with hundreds of backpacks for sale in the spring of 2016.

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Muse-Awards-Brand-Identity

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Visit Sarasota, Chicago Train Takeover by ChappellRoberts, United States

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Company : ChappellRoberts

Project Title : Visit Sarasota, Chicago Train Takeover

Category : Transit / Airport / Kiosk

Country : United States

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We wanted to bring a little batch of Florida sunshine to the Chicago commuters during the throes of winter, in hopes it got them thinking about their next vacation and keep Sarasota in their minds.

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Creative Pick: 2016 Muse Creative Awards Platinum Winner: BIJOU Identity Campaign by helium creative, United States.

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Company : helium creative

Project Title : Bijou Bay Harbor Identity Campaign

Category : Corporate Identity

Country : United States

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Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo we crafted only for them. Since that initial meeting, we’ve developed the full brand + designed a brochure, website, email marketing campaign, and sales center signage.

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Muse-Awards-Bijou-Brand-Identity-Campaign

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Creative Pick: 2016 Muse Creative Awards Gold Winner: Winter Campaign 2015 – Get High With Your Clients by Kapow, United States

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Company : Kapow

Project Title : Winter Campaign 2015 – Get High With Your Clients

Category : Outdoor Campaign

Country : United States

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Kapow is an online marketplace that connects companies with venues to book unique client events online. The campaign was inspired by our tagline, “Love Your Clients” and was designed to pair stunning lifestyle images with venue-specific, cheeky copy. The campaign features seven venues, each with a headline highlighting the unique aspects of the venue’s event. Headlines are all listed below.

Gaming event at Headquarters Beercade: “Score With Your Clients”, Oyster and champagne tasting event at Pearl Tavern: “Shuck With Your Clients”, Cocktail event at Virgin Hotels Chicago: “Get Dirty With Your Clients”, Beer tasting event at Beermiscuous: “Tap Your Clients”, Pizza-tossing event at Bar Toma: “Get Sauced With Your Clients”, Rooftop dinner event at Sixteen at Trump Tower: “Get High With Your Clients”, Table tennis event at Killerspin: “Stroke Your Clients”

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