2016 Vega Digital Awards Canopus Winner: La Mer Part 2 by Psyop, United States

Vega Awards - Lamer

Company : Psyop

Project Title : La Mer Part 2

Client: Estee Lauder

Category : Online Video | Animation

Country : United States

La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we tell a story of one traveler who represents us all.

Lamer Muse Awards

“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

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Director Marie Hyon on creating for Estee Lauder:

“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown.

Lamer Muse Awards

Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”

Lamer Muse Awards

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2016 Vega Digital Awards Canopus Winner: Born Fighters by Method, New Zealand

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Company : Method

Project Title : Born Fighters

Category : Website | Charitable

Country : New Zealand

To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.

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Credits

Creative Director: Eugene Eastlake

Account Executive: Rhian Bedford-Palmer

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2016 Vega Digital Awards Centauri Winner: Lena Gercke – Tutorial Master Strobing Stick by twentyfourone // motion picture GmbH, Germany

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Company : twentyfourone // motion picture GmbH

Project Title : Lena Gercke – Tutorial Master Strobing Stick

Category : Online Video | How-To / Instructional

Country : Germany

With the German supermodel Lena Gercke, we produced some make-up tutorials for different highlight product of Maybelline New York Germany. This time, the “Master Strobing Stick” is in focus and the top model explains how to use it in her daily routine.

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2016 Vega Digital Awards Centauri Winner: Mix Master Mike’s Magma Chamber 360 VR by Copeland Entertainment, United States

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Company : Copeland Entertainment

Project Title : Mix Master Mike’s Magma Chamber 360 VR

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

Magma Chamber VR is a 360 VR + Live DJ Experience like no other. After the hit release full length album Magma Chamber, from Mix Master Mike, Mike wanted to take the album to the next level and combined his audio arsenal with the visual onslaught.

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2016 Vega Digital Awards Centauri Winner: Yizheng Brand Video by United Design Practice, China

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Company : United Design Practice

Client : Yizheng Stationery

Project Title : Yizheng Brand Video

Category : Online Video | Writing / Story

Country : China

This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.

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Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

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Credits

Director: Aspirin / Seenvision

Art Director: Young / Seenvision

Animator: Liff / Seenvision

Music Composer: Tze Toh

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2016 Vega Digital Awards Canopus Winner: Nike Lunar Epic Flyknit Reveal by Tendril, Canada

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Company : Tendril

Client: Nike

Project Title : Nike Lunar Epic Flyknit Reveal

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

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Credits

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Production Company: Blacklist NY

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2016 Vega Digital Awards Centauri Winner: KOBO AURA ONE – 3D Launch Video by Asterisk Media Group LTD., Canada

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Company : Asterisk Media Group LTD.

Client: Rakuten Kobo Inc.

Project Title : KOBO AURA ONE – 3D Launch Video

Category : Online Video | Visual Effects / Motion Graphics

Country : Canada

We worked to create a video for Kobo’s latest e-reader, the Aura One. The idea was to create a visual portal into an easy to use device that would take you to far away places, unheard of adventures and beautiful worlds.

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Credits

Director: Peter Julian Lee
Art Director: Jeff Briant
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2016 Vega Digital Awards Canopus Winner: The Deckhouses at Grand Cayman by GRAFF3D, United States

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Company : GRAFF3D

Client: The Ritz-Carlton Residences Grand Cayman

Project Title : The Deckhouses at Grand Cayman

Category : Online Video | Visual Effects / Motion Graphics

Country : United States

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Vega Awards - Ritz-Carlton Residences

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Credits

Art Director: Juan Luque
Executive Producer: Pablo Luna
Creative Coordinator: Diego Esterlizi

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2016 Vega Digital Awards Canopus Winner: The Future Waits For No One! by FILMUNIQUE Medienproduktion GmbH, Germany

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Company : FILMUNIQUE Medienproduktion GmbH

Project Title : The Future Waits For No One!

Category : Miscellaneous

Country : Germany

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Director : Patrivk Schlosser

Executive Producer : Martin Burkert

Director : Daniel Moeller

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2016 Vega Digital Awards Centauri Winner: Talking to Kids About Cancer by Scarlett Street Creative Agency, Canada

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Company : Scarlett Street Creative Agency

Project Title : Talking To Kids About Cancer

Category : Writing / Story

Country : Canada

The MISSION: Recovery series aims to provide support for speaking to children about breast cancer, and ultimately help kids cope. This video helps kids conceptualize what cancer is and what it does in the body.

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2016 Vega Digital Awards Canopus Winner: Sheep View by Sansir and Liquidminds, Faroe Islands

Vega Awards - Google Sheep View

Company : Sansir and Liquidminds

Project Title : Sheep View

Category : Digital Marketing

Country : Faroe Islands

Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

Vega Awards - Google Sheep View

Vega Awards - Google Sheep View

Vega Awards - Google Sheep View

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Meet Our Esteemed 2016 Vega Digital Awards Jury

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Vega Digital Awards judging panel is comprised of some of the most experienced, respected, and qualified professionals in the digital industry from across the globe. Through the generosity of time and talent, they volunteer their skills, knowledge, and interests to adjudicate the 2016 Vega Digital Awards. Serving on an award jury is a challenging labor of love and we would like to extend a huge thank you to our distinguished panel of expert judges who provide their time and expertise to evaluate our entrants.

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Muse-Awards-Judges

2016 Vega Digital Awards Jury List:

  1. Pier Lalonde, President, Creative Director, Pixel & Cie, Canada

  2. Birger Linke, Group Creative Director, Ogilvy & Mather, China

  3. Shakir Dzheyranov, Creative Director, Spinifex Group, United States

  4. Jurij Plavnik, Creative Director, F4F Creative Factory, Italy

  5. Maria Afroditi Patsi, Creative Director, Patsi® Art & Design, Greece

  6. Christine David, Chief Digital Marketing Director, Rieback & David Integrated Marketing & Advertising, United States

  7. Wojtek Jezowski, CEO and Creative Director, Black Rabbit, Poland

  8. Mark Goldstein, Creative Director, Nobody Studios, United States

  9. Luiis Franceschi, Managing Partner, LUI.IS LLC Interactive Boutique Agency, Switzerland

  10. Alex Tan, Creative Director, Nokua Design Sdn. Bhd, Malaysia

  11. Zhou WenJun, Founder & Design Director, 524 Studio, China

  12. Jules Mercado, Web/Graphic Designer, Mixtapepsd.com, United States

  13. Olivier Hero Dressen, Director / Photographer, www.studiosupreme.be, China

  14. Kishore Karumbaiah, Chief Creative Officer, Languor Digital, India

  15. Kumar Jha, CEO, Agency 42, Australia

  16. Matthew Smith, CEO, Modmacro, Inc., United States

  17. Joe Hui, Project Manager, Nokua Design Sdn. Bhd, Malaysia

  18. Shangning Wang, Freelance graphic designer & artist, United States

  19. Klaus Sommer Paulsen, CEO Creative Director, AdventureLAB, Denmark

  20. Aleksandr Tikhonov, Director, Contorra Family, Russia

  21. Nikolina Popovic, Creative Director, Grey MENA, Qatar

  22. Pavel Kozlov, Designer, Writer, Peopleofdesign, Russia

  23. Nicholas Jackson, Creative Director of Branded Content, The Washington Post, United States

  24. Alessandro Miasi, Senior Copywriter, A-Tono DMCS, Italy

  25. Andrea Foresi, Senior Art Director, TMP Worldwide UK, United Kingdom

  26. Greg Wixted, CEO, 58 broadwick st, United Kingdom

  27. Kyle Johnson, Principal/Creative Director, BlkMrkt. Cr8tiv Labs, United States

Visit Vega Digital Awards jury page for more information.

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