Company : WOW Design
Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’
Category : Packaging Design (Single)
Country : India
Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.