Creative Pick: 2016 Muse Creative Awards Gold Winner: Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’ by WOW Design, India

Muse-Awards-Packaging-Design

Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

Muse-Awards-Packaging-Design

Park Avenue, JKHC’s premium apparel brand is recognized for its exclusive offering in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence WOW Design was appointed for packaging design of the deodorant range for young women.

Continue reading