2016 Muse Creative Awards | Park Avenue Deodorant Packaging

The Must Have ‘Femme Panache’

Deodorant packaging design by WOW Design is a Gold Winner in the 2016 Muse Creative Awards.

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Company : WOW Design

Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’

Category : Packaging Design (Single)

Country : India

2016 Muse Creative Awards | Park Avenue Deodorant Packaging

Park Avenue, JKHC’s premium apparel brand exclusively offers in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence, WOW Design was appointed for packaging design of the deodorant range for young women.

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