Outdoor Advertising | Tronvig Group Wins 2017 Muse Creative Awards

Tronvig Group’s outdoor advertising wins Gold Award at 2017 Muse Creative Awards

Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards

Company : Tronvig Group

Client : National Museum Of Women in the Arts

Project Title : What is Natural?

Category : OUTDOOR ADVERTISING | Outdoor Campaign

Country : United States

Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards

Two different exhibitions at The National Museum of Women in the Arts in Washington, DC. needs to be promoted through a single advertising campaign. With no celebrity artist to pull visitors, we drew on a common theme from both exhibitions to engage the “art buff” target: What is Natural? Avoiding conventional art exhibition advertising (which usually features a “representative” artwork from the show) we asserted that the exhibition was about an idea rather than any particular artwork. This required prioritizing the question over the art.

Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards

It seems that artists acknowledged this intent. In fat all artists gave permission to use their works in this way without edits. The outdoor campaign got particular attention in the context of a generally traditional DC museum advertising landscape. It draws significant attendance despite a very modest media buy. Survey data also showed advertising as an important factor in driving attendance.

Outdoor Advertising | Tronvig Group wins 2017 Muse Creative Awards

Credits

Creative Director : James Heaton

Production Manager : Kira Brodskaya

Designer : Anne Mieth

Designer : Tanya Kuznetsova

Visit Muse Creative Awards Winner Page for more great works.

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