2016 Vega Digital Awards: Don’t Eat Me Sealife Awareness Campaign

Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United States

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

2016 Vega Digital Awards: Don't Eat Me Sealife Awareness Campaign

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