2016 Vega Digital Awards Canopus Winner: Don’t Eat Me Sealife Awareness Campaign by International Technological University, United States

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School : International Technological University

Project Title : Don’t Eat Me Sealife Awareness Campaign

Category : Digital Marketing | Branding / CI

Country : United State

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Global fishing is rapidly destroying the population of ocean habitats. Due to the demand for seafood, loss of habitat and unsustainable fishing practices, three quarters of the world’s fisheries has significantly depleted. Fish populations like tuna, cod, halibut and haddock in the North Atlantic Ocean have declined to one-third of what they used to be. Seafood is consumed faster than the rate of replenishment.

Don't Eat Me Sealife Awareness Campaign by International Technological University, United States

Due to the demand, large, profit-seeking commercial fleets have developed more sophisticated fishing equipment and techniques to exploit the sea. A lot of these fishing methods are highly destructive to the ocean’s habitat. Some techniques include bottom trawling that involves dragging nets across the ocean floor, destroying everything along the way. If this continues, it will harm the food chain of natural habitats.

Don't Eat Me Sealife Awareness Campaign 01

Don't Eat Me Sealife Awareness Campaign 02

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