Company : Red Paper Heart
Client : Civic / HBO
Project Title : Game Of Thrones – Sword Experience
Category : Digital Marketing | Innovative / Experimental
Country : United States
Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection.
They then swing a replica of Arya’s training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.
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