2016 Vega Digital Awards Canopus Winner: Musician Mind-Reading by Twomanycreatives, United Kingdom

Musician Mind-Reading by Twomanycreatives, United Kingdom

Company : Twomanycreatives

Project Title : Musician Mind-Reading

Client : Ligeti Quartet

Category : Online Video | Innovative / Experimental

Country : United Kingdom

What goes through the mind of a musician? With no budget, no agency support but plenty of ideas, we made it our mission to find out.

Musician Mind-Reading by Twomanycreatives, United Kingdom

Musician Mind-Reading by Twomanycreatives, United Kingdom

First, we invited the Ligeti Quartet to a special recording session. Each musician was fitted with a mindwave headset. Then, we converted their brainwaves into CVS data, that we used to visualise their thought patterns as they played.

Musician Mind-Reading by Twomanycreatives, United Kingdom

Musician Mind-Reading by Twomanycreatives, United Kingdom

Credits

Creative, Copywriter : Alessandro Miasi

Creative, Art Director : Andrea Foresi

 

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