Faroe Islands Takes A Unique Approach in Tourism Marketing
Google Sheep View digital marketing strategy by Sansir and Liquidminds receives the Canopus Award at the 2016 Vega Digital Awards
Company : Sansir and Liquidminds
Project Title : Sheep View
Category : Digital Marketing
Country : Faroe Islands
Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
Creative Director : Rune Hørslev
Art Director : Mads Kold, Bogi Henriksen
Director : Thomas Koba
Production Manager : Tor Verland Johansen
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