International Packaging Design Awards: Black Mama Craft Beer Label Design by Think Bold Studio wins 2017 Muse Creative Awards.
Company : Think Bold Studio
Client: Original 1920
Project Title : Black Mama Craft Beer
Category : MARKETING BRANDING & DESIGN | Packaging Design Awards
Country : Portugal
Black Mama is a special edition black IPA craft beer. As a whole, this product is a representation of a connection between the process of making the beer and the craft of the beer label design itself as a whole. Its characteristics’ define upon the belief that the parts intimately interconnects and accounts only by reference to the whole. What’s Unique? Most craft beer packaging has no soul, no craft, and a poor image. Overall, this diminishes the tedious process of making the beer. Besides, it does not reflects the pride the brewer has when selling the beer.
A label, it can say a lot- stories and passion. After the crafting of the beer, all these disappears. For that, a good label gives that passion and stories a visual impact.
Black Mama says, yes this beer was crafted with work and thought behind it. People who like craft beer will understand and value it. Cheers to that!
Account Executive : Hugo Marques
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