Category : Video Production (Individual Episode) | Automotive / Vehicles
Country : United States
In 2003, with a mud-filled handshake and a vision to grow a company, Blur MediaWorks began constructing the Elder Corporation brand. From earthmoving to demolition and underground utilities, they can do just about anything with a bulldozer.
For such heavy-duty work, they needed a heavy-duty brand. The President, J. Elder, had a vision to grow his company by constructing a brand that would scoop up more competition than a skid loader. So, Blur MediaWorks dug into every branding touch point and reshaped the entire brand. From the logo, website, look of their trucks, signage on their shop doors and all public facing communications, every aspect of this brand was carefully considered, right down to the stickers on their hardhats.