This advertisement is a Triumph Winner at 2017 GlobalTrend Awards. Find out what Taste It With Your Ears is all about.
Company : FCB Seoul
Client : Mondelez International / Dongsuh Foods
Project Title : Taste It With Your Ears
Category : Video Production (Individual Episode) | Advertisement
Country : South Korea
People are most prone to snacking in the evening. They tend to have snacks especially when they are spending their time on media entertainment. Korea’s top night time content recently was ASMR. However, all the pre-roll ads were loud and distracting. The idea is to stimulate the senses through innovative audio technology in late hours. In fact, this video turns out to be highly effective. It made the audiences hungry. This video reaches an approximate total of 6M views and Ritz Crackers product sales increase 33% after the release of the video.
Watch Taste It With Your Ears here!
Creative Director: Taejay Lee
Art Director: Eunhea Kim
Art Director: Fachrulrizal Anang
Writer: Seonghyeong Lee
The GlobalTrend Awards is dedicated to promoting and supporting the video art form. Our program is designed to inspire by welcoming and celebrating diversity and achievement at all levels, everywhere we find it. Once a year, the GlobalTrend go forth in the search for the very best in video.
The GlobalTrend Awards is an annual competition. Each year, we invite outstanding digital and creative professionals, cinematographers, videographers, game designers, interactive agencies, video and film production companies around the world to submit entries. We also honor the experience of veterans, and we encourage the young people who are the industry’s future.
Visit GlobalTrend Awards winner page for more great works!