The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed the brand from scratch. At the same time, they designed the Backpacks.com Pitch Book to be used at sales meetings and presentations. So far, the brand effort has been a complete success. The e-commerce website will launch in the spring of 2016 with hundreds of backpacks for sale.