In Focus: Interview with Christopher Heller, President + Creative Director at helium creative

Susan Gates | Redbird | Muse Awards
In Focus: Interview with Susan Gates, CEO at Redbird
June 6, 2018
Michelle Tang | Muse Awards 2018
In Focus: Interview with Michelle M. Tang, Visual Designer
June 16, 2018

Christopher Heller | helium creative | Muse Awards

Christopher Heller

Christopher Heller is a Lancaster, PA born and raised guy at heart who has spent the last 18 years living in South Florida building a business around his creative vision and unique branded experience foundation as the starting point for all of their client partnerships.



Christopher Heller | helium creative | Muse Awards
Christopher Heller | helium creative | Muse Awards
Christopher Heller | helium creative | Muse Awards
Christopher Heller | helium creative | Muse Awards

Interview with the 2018 Muse Creative Awards Winner - Christopher Heller

1Tell us a bit about your business and what you do.
We are a brand centric design studio who believe in order for any marketing initiative to be successful we need to firstly ensure that the overall brand experience is positioned properly. This is initiated with an immersive Discovery Session where we collectively go through the goals // objectives // etc. of a business and gather the info needed to properly strategize the position the company. For us the goal of a brand is to evoke an emotion or a feeling for the target market to connect with and have a desire to be a part of making it no longer a sale. Writing the brand story, mission, position, strategy, key words, tagline, logo [identity], color palette, typography, mood // inspiration and photography guidelines. Once this foundation is set we can affectively + cohesively develop all of the traditional supporting marketing materials.
2Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
For us being awarded A Muse Award means that our work is being recognized not only for the success it is bringing to our clients but also amongst other creative studios. We only started entering for awards in 2013 and have received over 200 awards for our branded experiences to date.
3Where do you see the evolution of creative industry going over the next 5-10 years?
I believe that branded experiences and how they connect with audiences will continue to grow in importance and a means for successfully marketing products as services as we continue to be more and more inundated with content both in print and digital media. I am sure technology will advance where VR will allow us to immerse someone into an experience with a brand.
4What are your top three (3) favorite things about our industry?
1. Creating an immersive experience 2. Being a brand story teller 3. Creating brands that evokes emotions and feelings
5Who has inspired you in your life and why?
Architecture has always been my inspiration as long as I can remember and Frank Lloyd Wright my main inspiration. I appreciated his clean lines, there needing to be a reason for everything and his desire to ensure that a space worked within its environment and didn't detract from it.
6What makes your country specifically, unique in the creative industry?
The US as a whole are risk takes and believe are great at breaking the rules while making our own along the way.
7If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Follow your passion, never give up and let your challenges be fuel for success.
8What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Travel, get out and explore this is where creative inspiration comes from.
9Tell us something you have never told anyone else.
1. I really wanted to be an architect and was told at a young age that wouldn’t be possible since I wasn’t great at math. 2. There are additional helium experiences in the works.
10Finally, what is your key to success?
Never giving up, not taking no for an answer if it is key to the success of a project!


Winning Entries

Akoya Brand Launch Campaign | 2018

Akoya Brand Launch Campaign | Muse Awards
Meet Akoya, a luxury condominium project located on the grounds of the #1 Private Residential Country Club in the Nation... (read more)

drip pop Brand, Packaging + Splash Page | 2018

drip pop Brand, Packaging + Splash Page | Muse Awards
drip pop is a super fun rebranding project that has brought out the kid in all of us. Dessert is always fun,... (read more)

plnthouse Brand Development | 2018

plnthouse Brand Development + Restaurant Collateral | Muse Awards
helium creative was brought on to brand from scratch a new plant-based, fast-casual café located inside the iconic 1 Hotel & Homes South Beach... (read more)

helium creative 2017 Holiday Card | 2018

helium creative 2017 Holiday Card | MUSE Awards
We came up with the concept gathering recipes that reminded us of being home for the holidays. We created recipe cards inserted into ... (read more)

BeMeals Brand Development | 2018

BeMeals Brand Development | Muse Awards
BeMeals is a fully self-operating POS service where customers can purchase frozen whole meals that are made with farm sourced, all natural ingredients... (read more)

Port 32 Brand, Stationery + Swag | 2018

Port 32 Brand, Stationery + Swag | Muse Creative Awards
Port 32 is a marina collection based out of South Carolina, but with marina locations across the United States. Originally named Atlantic Marina Holdings, they came to us to rebrand their company... (read more)

Revelation Design Brand Development | 2017

Revelation Design Brand Development + Stationery | Muse Awards
Revelation Design is an Amelia Island-based floral and event design studio led by industry legend, Brooke Raulerson. They came to helium creative looking for a complete rebrand that... (read more)

Biota Aquariums // Brand Identity | 2017

Biota Aquariums // Brand Identity | Muse Creative Awards
Biota Aquariums is the only provider of a complete, sustainable saltwater aquarium ecosystem. The passionate startup company came to helium creative for full brand development prior... (read more)

Parmelee Key // Brand + Brochure + Website | 2017

Parmelee Key // Brand + Brochure + Website | Muse Awards
Developer Victor Ballestas, Principal of Integra Investments, came to helium creative with his passion project - the development of 10 private, exclusive estate lots in paradise just 1.5 hours ... (read more)

VistaBlue Singer Island // Brand | 2017

VistaBlue Singer Island // Brand + Brochure + Website | Muse Awards
helium creative was referred to the development team at VistaBlue Singer Island, a boutique luxury real estate project right on the water and already under construction, to tackle ... (read more)

Backpacks.com // Website | 2017

Backpacks.com // Website | Muse Awards
The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized... (read more)

Guy Harvey Outpost Club & Resort // Brand

Guy Harvey Outpost Club & Resort | MUSE Awards
World-renowned conservation advocate, marine scientist and acclaimed marine artist, Dr. Guy Harvey, is pretty much a legend. His team approached us to brand his new venture - a collection... (read more)

Elysee Miami // Travel Brochure | 2017

Elysee Miami Travel Brochure | Muse Awards
Elysee Miami, a luxury boutique residential tower like no other in Miami, reached out us for email marketing services. Happy with our work, Elysee also asked us to design a travel brochure... (read more)

Baird // Brand Identity | 2017 Muse Awards

Baird Brand Identity | Muse Awards
Baird is a global coastal engineering firm that's been around for 30+ years. Through top-notch expertise and creativity, they tackle environmental challenges where land meets water... (read more)

Yacht Play // Brand Identity + Website | 2017

Yacht Play Brand Identity | Muse Creative Awards
Yacht Play is a luxury yacht charter company like no other, a passionate startup company whose owners have years of hands-on industry experience. Wanting to carve a niche and wow the industry... (read more)

Ironwear // Brand Identity | 2017

Ironwear // Brand Identity | Muse Awards
The Ironwear brand is rooted in the company's heritage as a leader in safety gear and accessories. For the logo, we took inspiration from the original mark bringing it up to match the company's current success... (read more)

Yacht Play // Brand Identity + Website | 2017

Sugar Cane Jamaica // Brand | Muse Awards
Sugar Cane Jamaica is a luxury resort + residential destination set to take the north shore of Jamaica by storm. Located in a natural tropical forest environment surrounded by pristine clear-blue waters... (read more)

Bijou Bay Harbor // Website | 2016

Bijou Bay Harbor Identity Campaign | Muse Awards
Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with executive team from Bijou we won them over with a custom-made, hand-painted logo... (read more)

Bijou Bay Harbor Identity Campaign | 2016

Bijou Bay Harbor Identity Campaign | Muse Awards
Luxury Miami real estate project, Bijou Bay Harbor, is a client dear to our heart. When we first met with the executive team from Bijou, we won them over with a custom-made, hand-painted logo... (read more)

Backpacks.com Identity Campaign | 2016

Backpacks | Muse Creative Awards
The powerhouse group behind the SwissGear brand approached us to develop the brand + e-commerce website for their new online retail endeavor, Backpacks.com. We conceptualized and developed... (read more)

DIRT Identity Campaign | 2016

DIRT Identity Campaign | Muse Awards
Miami Beach farm-to-counter eatery and wellness bar, DIRT, approached us in need of desperate help. They had a name that didn't fit their audience and no identity at all. After our naming + brand development... (read more)

helium creative

helium creative


helium creative is a 14 year old brand centric design studio that specializes in developing immersive branded experiences for our clients we passionately refer to as friends. With a fine-arts emphasis on design, synergistic client relationships, and a tailored branding process, helium creative offers unconventional solutions for impactful brand experiences. With over 200 awards received, we offer a multitude of services that cover all bases, making helium the one stop shop for brand development, identity + strategy + digital + print + marketing.


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