1Tell us a bit about your business and what you do.
We are a brand centric design studio who believe in order for any marketing initiative to be successful we need to firstly ensure that the overall brand experience is positioned properly. This is initiated with an immersive Discovery Session where we collectively go through the goals // objectives // etc. of a business and gather the info needed to properly strategize the position the company. For us the goal of a brand is to evoke an emotion or a feeling for the target market to connect with and have a desire to be a part of making it no longer a sale. Writing the brand story, mission, position, strategy, key words, tagline, logo [identity], color palette, typography, mood // inspiration and photography guidelines. Once this foundation is set we can affectively + cohesively develop all of the traditional supporting marketing materials.
2Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
For us being awarded A Muse Award means that our work is being recognized not only for the success it is bringing to our clients but also amongst other creative studios. We only started entering for awards in 2013 and have received over 200 awards for our branded experiences to date.
3Where do you see the evolution of creative industry going over the next 5-10 years?
I believe that branded experiences and how they connect with audiences will continue to grow in importance and a means for successfully marketing products as services as we continue to be more and more inundated with content both in print and digital media. I am sure technology will advance where VR will allow us to immerse someone into an experience with a brand.
4What are your top three (3) favorite things about our industry?
Creating a immersive experience
Being a brand story teller
Creating amazing design
5Who has inspired you in your life and why?
Architecture has always been my inspiration as long as I can remember and Frank Lloyd Wright my main inspiration. I appreciated his clean lines, there needing to be a reason for everything and his desire to ensure that a space worked within its environment and didn't detract from it.
6What makes your country specifically, unique in the creative industry?
The US as a whole are risk takes and believe are great at breaking the rules while making our own along the way.
7If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Follow your passion, never give up and let your challenges be fuel for success.
8What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Travel, get out and explore this is where creative inspiration comes from.
9Tell us something you have never told anyone else.
I always knew I was gay
10Finally, what is your key to success?
Never giving up, not taking no for an answer if it is key to the success of a project!