1Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
We're extremely proud of the Off The Street Club DO MORE campaign and the win, because this project was truly a labor of love that involved our entire agency. This non-profit is near and dear to our hearts here in the Chciago office. Off The Street Club has been operating for 117 years, providing a safe place for the kids of West Garfield Park, one of the most dangerous neighborhoods in Chicago. The club provides them opportunity and a place to be just be kids and be loved. Epsilon Agency was very honored to work on this project. Being recognized for our efforts is the icing on the cake.
2Where do you see the evolution of creative industry going over the next 5-10 years?
I don't even think we know what this industry could be in 10 years. The possibilities are infinite. I think inclusion is at the crux of the sea change. Consumers want to connect with brands and be communicated with in a very personal and authentic manner. I'd bet we're going to see a lot more crossover, collaboration and inclusion across all creative industries, at all touchpoints of content creation.
3What are your top three (3) favorite things about our industry?
Solving business problems with creative solutions, Telling great stories, getting to do work and life with some of the most talented and creative people on the planet.
4Who has inspired you in your life and why?
I gotta say, Oprah. Working for her was a master class not just on production, but on life. She built an entire brand by being true to herself. She taught me to lead with heart, that love is in the details- and that storytelling can change the world.
5What makes your country specifically, unique in the creative industry?
Freedom to be fearless in reinvention and a constant desire to push for the next big idea.
6If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Less talking, more doing. If you want to be a writer, you'd better be writing. You don't need a professional camera to make a short film. Network, connect with people, find your mentors, and chart your course. It's not about having a career map. No one knows where they'll end up, its more about following your true north and wayfinding the next right step along the way.
7What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Advertising is a business. Get your business skills right. So many people get into this business for the love of the creative, and so few think about the business skills it takes to sell yourself, your work and contribute to measurable growth for your clients, your company and yourself.
8Finally, what is your key to success
Be curious. If you don't understand how or why something works, find out. I find huge value in mentorship, both mentoring and being a mentee, regardless of my career stage. Taking and receiving advice may be the biggest secret weapon there is in the business, and I always try to take time to help others when asked. Also, be impeccable with your word. Don't overpromise or under-deliver.