1Tell us a bit about your business and what you do.
As a visual designer, apparently, I create stunning visuals to attract consumers' eyes. However, there are a lot more than that. To me, the biggest challenge is communicating with different parties. Before getting to the part where I can start exploring and have fun with the visuals, I always have to work with different parties to research, to plan and to organize things that'd really bored me as a designer. However, I really love the execution stage where I can play with a lot of materials, finishing and printing methods. In the modern digital world, the best thing about my job is it's given me the resources to work things in the classic way - creating tangible designs that speak to people's soul.
2Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
This sets a great beginning for my creative career. Being in the creative industry for only a few years, the award gave me great recognition and has strongly motivated me into creating better works in the future. I feel like every small recognition brings me one step closer to achieving my dream of becoming a great designer.
3Where do you see the evolution of creative industry going over the next 5-10 years?
As a print enthusiast, I have to say unfortunately the world's moving digital. However, I believe print never dies because the ability of being able to interact with people tangibly is irreplaceable.
4What are your top three (3) favorite things about our industry?
1. Things never get boring.
2. There isn't the best solution, but always better solutions.
5Who has inspired you in your life and why?
Charlie Yip, a young and talented art director from Ogilvy & Mather. We met at college and since then we often collaborate. He showed me the importance of having a great concept to support the visuals, and I'm always amazed by the wide range of technical skills he possessed. His positive attitude and dedication at work got him huge success in his creative career. I see him not only as my peer, but also my life coach.
6What makes your country specifically, unique in the creative industry?
Hong Kong is a very unique city mixed with eastern and western culture. It was a former British Colony, then returned to China, and now it is running under Hong Kong's own system. I believe mixing multiple cultural elements in our communications has become our own culture. Hence, the fusion of cultures bring strong energy and inspirations to the industry when people started to create new ideas with the old and the new, fusing traditional elements with modern touches together.
7If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Skills are important, but nowhere as important as your idea and concept.
8What resources would you recommend to someone who wants to improve their skills in the advertising industry?
The only way to truly improve your skills is to learn them through hands on project. Always take initiatives to work on different briefs, and from there, learn the skills you needed to execute the idea from tutorial videos or your seniors, then apply it on the work right away. You'll find out you learn much faster this way than going for any random skills that fascinate you.
9Finally, what is your key to success?
Always approach a brief with design thinking. Know your users and your target audience. Begin with a strong idea and think of 100 of executions, keep trying and ask your target audience about how they feel about your work. Keep testing and improving. Always remember that you are designing for the people who use the product, and start everything from there.