In Focus: Interview with Ozan Güvenç, Founder and Creative Director at Touch Digital

Markus Pargfrieder | Muse Creative Awards
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Roman Vynogradnyi | Muse Creative Awards
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June 2, 2018

Ozan Güvenç | Muse Creative Awards

Ozan Güvenç

Ozan has been in the creative industry for about 15 years. For the last 3 years, he continues to develop interface designs, digital communication solutions and user experience as Touch's founder and creative director.

At Touch, they are working on their own Internet projects as well as branding and creating communication solutions for brands in digital and traditional media with their core team who are specialists in their fields. Also they have won more than 20 awards until this time.

That's why Ozan defines Touch as an Internet company, which has start-up soul that strives after innovations and unprecedented works instead of being an advertising agency.



Ozan-Güvenç | Muse Awards
Touch-Digital Team | Muse Awards

Interview with the 2018 Muse Creative Awards Winner - Ozan Güvenç

1Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
In any project we do, our primary goal is not winning an award. Our only important goal is to understand properly the needs and objectives of our clients and to provide the best solution for them. When industry professionals award us with our solutions that we believe on and develop, this makes us proud and our motivation increases. The Platinum Award, we recently won from Muse is also a pleasure for us as it was the only Platinum in the category.
2Where do you see the evolution of creative industry going over the next 5-10 years?
The dazzling speed in the development of the technology makes life easier but at the same time it also causes of rapid consumption of contents that produced. Everyone who work in creative industry should keep pace with this speed and develop agile methods. With the spread of 5G technologies all over the world, transformation of communication models and interfaces which interact with is inevitable. So I think, data analysts who interpret the big data that created, will have much more role in creative industry with a proper insight. The industry will transform itself for developing these new communication models, interfaces and unique user experiences and will be taking advantage from this data. We designed our own website to be controllable with gestures seen from a webcam to create an unusual user experience to emphasize this transformation.
3What are your top three (3) favorite things about our industry?
The motion of the necessity of being current and the newest, to reach billions of people and the excitement of the possibility of communicating; your only limit is imagination.
4Who has inspired you in your life and why?
Dieter Rams. Because, he is the one of the few designers who has developed his own design philosophy and succeeded in becoming cult by signing timeless designs.
5If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Be open-minded, be open to criticism and empathize. Also focus on the goals, not the tools and objects.
6What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Go outside, listen people and observe them. Streets are best resources for insight.
7Tell us something you have never told anyone else.
There's nothing that I don't tell to anyone else. Knowledge grows by sharing
8Finally, what is your key to success?
Being 'we', so a great team and working, working and working.


Winning Entries

INVIDYO

Muse Awards | INVIDYO
Invidyo is a new generation baby-care monitoring service as well as an IoT project. When we renovated Invidyo’s website and designed it as a single page for express features of both camera and service more quickly and clearly as possible... (read more)

TOUCH

Muse Creative Awards - Touch Digital
Touch Digital is a boutique creative studio specialized in manifesting high-end experiences on digital landscapes. We have over a decade of experience in the creative industry, producing exciting and effective experiences for brands... (read more)

Touch Digital

Touch Digital


Touch Digital, mainly concentrating on user interface and user experience design, developing digital communication strategies, web-based projects, developing content management systems, exclusive web and mobile based applications, is founded with the excitement of creating projects touching the minds and the hearts of both the clients and their targeted audiences.


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