1Tell us a bit about your business and what you do.
We believe each business has its unique ability to make success happen. Our job is to identify the “how” and become the link between our client’s business and its future success—we believe in being better together. Developing a strong network of creative talent has led to a proven ability for Kukoon to spark inspiration with its clients in a results-driven creative process that has continuously produced award-winning marketing and branding solutions.
Since its launch in 2010, Kukoon Media has successfully worked within a plethora of industries including petroleum, real estate, retail, health & fitness, legal, technology, and finance. With over hundreds of successfully completed brand initiatives and startup developments, Kukoon Media has built a solid reputation in the industry both nationally and worldwide.
Kukoon Media is an advocate for building a progressive future. As a result, Kukoon has participated by investing into technology and education and also, giving back into a variety of programs at both a local and international level. In addition, the studio offers branding services to non-profit and for-profit organizations through its internal program, The Glasswing Project.
2Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
The world is full of creative talent with awe-inspiring and thought-provoking ideas. Having a chance to showcase our work and being placed next to this year’s top design agencies and designers from around the globe is an incredible and humbling experience. For us, this is an opportunity to network with others, be inspired by their work and learn more about them.
3Where do you see the evolution of creative industry going over the next 5-10 years?
There are two things I see happening based on the current trends in our industry:
1) Designers and agencies may have a chance to sell their techniques into bite-size mainstream learning tutorials: Currently, online marketplaces offer templates and design files easy enough to be manipulated by anyone; and while designers produce these, they are limiting in terms of their customization and integration. As a result, consumers are taking the matters of their brand into their own hands and leaving freelancers and agencies out of the equation. As this trend continues to grow, there may be a need to reinvent the role and expertise of creative agencies and designers. Maybe this will present an opportunity for designers to add value into the online marketplace by providing bite-size, digestible video content resources engaging consumers in various skillsets and techniques offered on some type of subscription model. Online learning will continue to evolve using technology and become far more interactive with students who are interested in learning from industry experts.
2) Virtual Reality is making waves right now and this may gain a lot of interest and work opportunities from designers and agencies within this realm. We may see the marketing world evolve and create a space for VR-focused advertising methods in a very progressive way. With unique experiences based on individual preferences, the future of advertising could dramatically change the way we interact with brands. Social media marketing and the app world may also see a shift in VR capabilities. This may break new ground in how consumers engage with brands online.
4What are your top three (3) favorite things about our industry?
1) The world is your oyster—You can reach any corner of the world, tap into the market and gain access to new clients. The joys of being a digital business!
2) The design industry is always evolving and so, the ability to continuously adapt to change and become a lifelong learner.
3) Art enthusiast at heart, I enjoy studying unique, extraordinary ideas and techniques produced by, and for, others. It always lends to pushing my own boundaries as a creative.
5What makes your country specifically, unique in the creative industry?
Canada is a very diverse country that celebrates multiculturalism, and this translates into the creative realms. From my observations, Canadian arts encompass talents drawn from various elements including individual cultural traditions, ideologies and global discipline on design. These traits collectively drive the art & design scene in a progressive and forward-thinking manner for the Canadian voice. They continue to remain unique and well tailored for various audiences within the country creating an opportunity to showcase a broad understanding of what is, or could be, design across Canada’s many regions.
6If you could give one piece of advice to someone considering a career in creative industry, what would it be?
This industry is ever-changing and constantly evolving. Be open to, and adapt with change in technology and trends. Don’t get left behind because of rigidness. Stay thirsty for knowledge and always keep an ear to the ground for new ways of reinventing your process.
7Finally, what is your key to success?
1) Reinventing a process and evolving.
2) Investing in myself and adapting the right mindset.
3) Building genuine connections with empathy.