Deodorant packaging design by WOW Design is a Gold Winner in the 2016 Muse Creative Awards.
Company : WOW Design
Project Title : Creating Park Avenue Deodorant Range For Women, With The Must Have ‘Femme Panache’
Category : Packaging Design (Single)
Country : India
Park Avenue, JKHC’s premium apparel brand exclusively offers in the western formal wear for men and women. Although it has a wide range of apparels for women, the brand had a strong association only with men. To widen the target segment, the brand intended to launch a deodorant for young women to acquaint them with the brand at an early stage. Hence, WOW Design was appointed for packaging design of the deodorant range for young women.
Decoding the fashion trends and the personality traits of young women, the design was an outcome as the perfect amalgamation of “Fashion” and “Freshness”. Fashion illustrations, an intrinsic part of the design brings in the style quotient. Additionally, variant names establishes an instant connection with the young women. It also allows them to perceive it as the reflection of their own personality. The brand name was given greater weightage and was placed vertically on the pack design. The “8 hour freshness lock” and fresh, vibrant colour codes for variant reflected the “Freshness” quotient. Overall, it provided a strong shelf throw and differentiation.